Brand chemistry…

We’ve been working with HBS Healthcare to deliver a new approach to community faced pharmacies. We’ve been partnering with the board on the Group, Healthcare, Care Home and Pharmacy divisions, to create a fresh and conceptual brand.

Welcome to ‘HBS & You’ our integrated concept which reinforces the business’s ethic of being at the heart of the community. So far we’ve applied a complete brand overhaul on stationery, literature, advertising, packaging, uniforms, vehicle livery, and are in the process of finalising the website and ambient media planning. Everything can be seen at their regional branches through Lancashire as well as regional medical centres for the Healthcare work, and a number of Care Homes throughout the north and south of England.

The finishing on this project has been a particular favourite, with fluoro inks, duplexed business cards and debossing. Makes a change to see a serious topic/business having the foresight to do things different and embrace creativity – as the saying goes “whatever the competition does, do the opposite!”

The next phase is well under way and as soon as the time right we’ll update the posts with what’s new.

Published by Oneighty
Filed under: Advertising, Branding Lancashire, Concepts, Corporate Identity Branding, Identity, Print Finishing, Stationery, Website