Everybody needs an Ally…

Legal contracts are a mine field. It’s the job of Ally to cut through the complexities and make you feel at ease.

We totally revamped the proposition of Ally to reinforce the simplicity they want to portray. The start point was the name as Ally infers support, where their original name (Swift) inferred  nothing to the customer. We developed a copy tone and colour scheme which gave them difference and confidence to punch above their weight.

Currently the site and stationery are under production but already the change has had a positive effect on the business.

Published by Oneighty
Filed under: Branding Lancashire, Identity, Uncategorized