Guidelines to success…
Anyone who’s involved in marketing a large business knows brand consistency is essential in todays marketplace.
As part of the rebrand for SIlicone Engineering, we created a substantial 128pp brand guidelines to aide the various sites with maintaining and understanding the brand, lets set the record straight though, these are guidelines and should never constrain the creative process or brand evolution.
Printed full colour on uncoated stock, perfect bound and the finished with a bespoke silicone band, we also intended the piece to be a great intro for buy-in by key stakeholders and so far it’s praise has been beyond expectation.Published by Oneighty
Filed under: Branding