Family born and bread…

Gilchrist Bakers are a 2nd generation family bakers, based in Leeds.

After building a loyal following for over 30 years and 4 shops later they bribbed us with the best every bacon sarnies and pop we started to rebrand them.

The whole aim of the project was to bring back the craft of baking and help to reinforce the family appeal to all who sample their delights.

This also meant we had to be realistic about how the brand could implemented, so we opted for hand applied stamps, sticker systems and chalk. More images will posted as the shop roll-out but if you go about Leeds and see suspicious flour hand prints the likelihood is Gilchrist’s have been weaving some baking wonders near by.

Published by Oneighty
Filed under: Branding, Concepts, Identity